Martin Roll: Exclusive Interview
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Martin Roll-Exclusive Interview
Martin Roll: Exclusive Interview

Global business and brand strategist, consultant and the author Martin Roll, discusses how the concept of marketing and branding has changed in the last 10-15 years, from Philip Kotler to the present; what are the success secrets of brands originating from Asia are and how family companies adapt to the spirit of the time, how they adapt and understand new generations and how they work in harmony. Martin Roll, whose 2 new books will be published in 2021, also shares tips on how companies and brands should take a position on sustainability.