Cor Molenaar

CRM & e-Marketing Strategist

Cor Molenaar is a Strategic Consultant, specialised in the development of e-marketing strategies and Customer Relationship Management (CRM). Bridging the gap between marketing and technology, he advises organisations on the commercial application of Internet and CRM. He is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.

Cor Molenaar

CRM & e-Marketing Strategist

Cor Molenaar is a Strategic Consultant, specialised in the development of e-marketing strategies and Customer Relationship Management (CRM). Bridging the gap between marketing and technology, he advises organisations on the commercial application of Internet and CRM. He is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.

Areas of Interest
Languages
English, Dutch
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Biography

Cor Molenaar completed several studies in the field of economics, marketing and information technology. In 1992 he completed a Masters in Change Management from the Free University in Amsterdam, and presented a highly informative paper on the Application of Information Technology in Marketing in 1997. An experienced force in marketing, Cor founded Ogilvy and Mather Dataconsulting and was instrumental in creating the Flying Dutchman air-miles campaign for KLM airlines. He is a leader in his field: the tension between sociology, technology and marketing. He is not only conducting academical research on this matter, but also advising companies.

Topics

  • Changes in People’s Behaviour
  • Impact of e-Marketing in Organisations
  • Internet, Distance Shopping, Web Strategies
  • IT Related Topics Based on Communication, Internet and Customers
  • CRM, Direct Marketing and One-to-one Marketing

Publications

  • The end of Shops – Social Buying and the Battle for the Customer (2013)
  • e-Marketing (2011)
  • Shopping 3.0 – Shopping, the Internet or Both (2010)
  • Surviving the Internet (2007)
  • Change of Power, the Way our Conduct Changes in a Virtual World (2005)
  • The Impact of the I-culture (nominated for the title Best Management book 2003) (2003)
  • The Future of Marketing (2001)
  • e-Strategy (translated into six languages) (2000)

Awards

  • Awarded The Netherlands Direct Marketer of The Year Award in 1994

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