Cor Molenaar is a Strategic Consultant, specialised in the development of e-marketing strategies and Customer Relationship Management (CRM). Bridging the gap between marketing and technology, he advises organisations on the commercial application of Internet and CRM. He is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.
Cor Molenaar is a Strategic Consultant, specialised in the development of e-marketing strategies and Customer Relationship Management (CRM). Bridging the gap between marketing and technology, he advises organisations on the commercial application of Internet and CRM. He is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.
Cor Molenaar completed several studies in the field of economics, marketing and information technology. In 1992 he completed a Masters in Change Management from the Free University in Amsterdam, and presented a highly informative paper on the Application of Information Technology in Marketing in 1997. An experienced force in marketing, Cor founded Ogilvy and Mather Dataconsulting and was instrumental in creating the Flying Dutchman air-miles campaign for KLM airlines. He is a leader in his field: the tension between sociology, technology and marketing. He is not only conducting academical research on this matter, but also advising companies.
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