David Allison

Human Values Expert, CEO of A Global Research Firm, 2X Best-Selling Author

David Allison is the behavioral science pioneer behind Valuegraphics: a powerful disruptive influence that can change the world.

David Allison

Human Values Expert, CEO of A Global Research Firm, 2X Best-Selling Author

David Allison is the behavioral science pioneer behind Valuegraphics: a powerful disruptive influence that can change the world.

Biography

After decades of helping big brands engage people, David Allison recognized that demographics weren’t working like before. Gender roles were blurred, age has nothing to do with how we behave, and our income doesn’t change what’s in our hearts. Instead, our values drive our behavior and our shared values that engage people and influence outcomes. So he launched the Valuegraphics Project to turn human values into data and create a revolutionary new approach to inspiring action – with the enormous power of shared human values.

Today, after nearly a million surveys in 152 languages, David is the world’s foremost human values expert, with two best-selling books and an international speaking career. Innovative organizations like PayPal, Lululemon, and the United Nations Foundation use David’s data to connect with people in new, more profound ways – by honoring what they value. He coined the term valuegraphics to describe his unique approach to understanding people, which now appears next to demographics in textbooks used on campuses worldwide. Valuegraphics have been featured in Forbes, INC Magazine, and the Harvard Business Review, and his latest book, The Death of Demographics, was hailed by critics as “Convincing, insightful, and…revolutionary.”

He’s developed an entirely new and powerful way to address any issue, and seize any opportunity by leaning deep into a fundamental human truth: we are what we value. His highly engaging and passionate keynote delivery, combined with game-changing insights, make his keynote presentations entirely unique can’t-miss events.

Topics

  • The Science of Values-Based Leadership
  • Passion & Purpose – Not Ping Pong & Pizza
  • Boosting Sales by Being Human
  • The Blueprint for Belonging
  • The Superhuman Antidote to AI

Publications

  • The Death of Demographics: Valuegraphic Marketing for a Values-Driven World (2022)
  • We Are All the Same Age Now (2018)

Testimonials

  • “The best speaker we’ve had since Malcolm Gladwell.”
  • “He is a born storyteller, and people love him.”
  • “David’s keynotes inspire everyone with the transformational power of values.”
  • “He took the time to understand us and show us how to use the research. Outstanding!”
  • “The best speaker we’ve had since Malcolm Gladwell.”
  • “David is the Mick Jagger of human values…thrilled with what he delivered.”
  • “Freddie Mercury, Winston Churchill, Tony Robbins, and Seth Godin all rolled into one!”
  • “So customized for our industry, a joy to work with. Book him!”
  • “Amazing delivery on stage! Hit it out of the park!!”
  • “Extremely well received and already getting our people to think differently!”
  • “The star of our show – the feedback data was off the charts! Keynotes like this are few and far between.”
  • “I’ve booked David for several global events. He rocked them all!”

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