Doris shares her knowledge as a motivational speaker and provides group coaching to corporate companies both in Turkey and abroad. The aim of the trainings is to define the basic factors of a healthy life, identify the sources of stress, create lasting motivation and provide the participants with the skills to manage upcoming obstacles and challenges.
Doris shares her knowledge as a motivational speaker and provides group coaching to corporate companies both in Turkey and abroad. The aim of the trainings is to define the basic factors of a healthy life, identify the sources of stress, create lasting motivation and provide the participants with the skills to manage upcoming obstacles and challenges.
Doris Hofer was born on December 8th, 1975 in Switzerland. She studied journalism at the University of Zurich and graduated from the Public Relations Department of the Faculty of Business. For 5 years, she worked as a journalist for the renown publishing house Ringier. Doris then continued her career as Communications Manager and member of the board in Veripan AG, an innovative and international food company.
In March 2005, Doris moved to Turkey where she worked in the event and advertising sectors for a total of seven years. After the birth of her second child, she founded the Squatgirl brand. Her YouTube channel and 3-lingual blog soon became Turkey’s largest fitness platform. Doris produced video content for Switzerland’s most widely read newspaper Tagesanzeiger and Hürriyet TV in Turkey.
In summer 2016, Doris published her first book ‘The Squatgirl Method’, a guide about how to get fit in 20 steps that got sponsored by H&M. The same book was published in german by the Swiss Weltbild Verlag and immediately became a bestseller. In summer 2019, her second book ‘Fitness Food & Body Training’ was published by AT Verlag in Zürich. Her last book ‘Food Is Not Your Enemy’ is a self-help book which allows people to gain back their authority around food.
In summer 2022, Doris opened her own coaching center in Istanbul. She helps clients restructure their lives, identify and achieve personal goals, both physical and psychological. She offers lifelong personalized solutions to people who have not been exercising for years and are tired of starting a new diet every Monday. With her warm and fun personality, Doris succeeds in helping her clients achieve a healthy lifestyle.
Doris’ mother tongue is German. She is also fluent in French, Turkish and English.
*ICF: International Coaching Federation
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