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Ken Segall is a creative director with a successful career in technology marketing, branding, product naming and strategy. For 12 years he was Creative Director at Apple and worked closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products.
Ken Segall is a creative director with a successful career in technology marketing, branding, product naming and strategy. For 12 years he was Creative Director at Apple and worked closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products.
Ken also spent time as agency global Creative Director at Dell, IBM, Intel, BMW and Next Computer. His latest effort was the Ellen DeGeneres campaign for JCPenney that debuted at the Oscars. He consults usually about branding and naming and keeps a watchful eye on technology and marketing — offering insights based on his many years in charge of advertising for some of the most successful and iconic technology companies in the world.
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