An adjunct professor at the Fuqua School of Business at Duke University, Dr. Rogers is the co-director of the Duke Center for Customer Relationship Management. Dr. Rogers earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Dr. Rogers has led several large subscription-based research studies focusing on particular aspects of CRM.

Topics

• One to One Customer Relations
• Marketing
• Sales
• Customer Service
• Business
• Management
• Advertising

Publications

• Extreme Trust: Honesty as a Competitive Advantage (2012)
• Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (2008)
• Return on Customer: Creating and Maximising Value from Your Scarcest Resource (2005)
• Managing Customer Relationships: A Strategic Framework (2004)
• One to One B2B: Customer Development Strategies for the Business-to-Business World (2001)
• The One to One Fieldbook (1998)
• Enterprise One to One: Tools for Competing in the Interactive Age (1997)
• The One to One Future: Building Relationships One Customer at a Time (1993)

Awards

• In 2013, Martha Rogers and partner Don Peppers were inducted into the Direct Marketing Association Hall of Fame
• She has been named International Sales and Marketing Executives’ Educator of the Year
• Business 2.0 Magazine Named Martha Rogers One of the 19 “Most Important Business Gurus” of the Past Century
• The World Technology Network Cited Her as An Innovator Most Likely to Create Visionary ‘Ripple Effects’