Martin Lindstrom

Brand Management Expert

Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands on how to build future-proof brands. He is a New York Times and Wall St Journal best-selling author of several groundbreaking books on branding. His book Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”

Martin Lindstrom

Brand Management Expert

Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands on how to build future-proof brands. He is a New York Times and Wall St Journal best-selling author of several groundbreaking books on branding. His book Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”

Areas of Interest
Languages
English, Danish
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Biography

He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.

Topics

  • Branding: The Next Generation of Brands
  • Retail: Until Amazon Creates a Drone That Can Cut Your Hair, There’s a Real Reason to Visit the Barbershop
  • Customer Journey: Creating a Next-Gen Customer Journey Experience
  • Big Data: And Why The Next Big Thing Will Be All About Small Data
  • Transformation: The Disruptor’s Agenda – Unleashing The Innovators

Publications

  • The Ministry of Common Sense (2021)
  • Small Data: The Tiny Clues That Uncover Huge Trends (2016)
  • Brandwashed (2011)
  • Buyology – Truth and Lies About Why We Buy (2008)
  • BRANDsense (2005)
  • BRANDchild (2003)
  • Clicks, Bricks & Brands (2001)
  • Brand Building On the Internet (1999)

Awards

  • Ranked in Thinkers50 2021 ranking of ‘Management Thinkers’ list.
  • In 2015, Thinkers50 Ranked Martin Number 18 Amongst the World’s Most Influential Management Thinkers
  • 2009, Recipient of TIME Magazine’s “World’s 100 Most Influential People”

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