David Allison, Behavioral Scientist and founder of Valuegraphics and author of the book We are All Same Age Now, answers the questions of our speaker Gamze Haklı Geray. In this insightful conversation he explains the difference between valuegraphics, demographics, and psychographics; how organizations should use data to leverage it, why decisions should be based on values, not ages and how much behavioural science can help us to predict the future.
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Customer experience strategist Ken Hughes, answers questions of Duygu Demirdağ about how consumption and consumer behaviors are shaped as a result of the captivity we felt during the Covid 19 pande...
Global business and brand strategist, consultant and the author Martin Roll, discusses how the concept of marketing and branding has changed in the last 10-15 years, from Philip Kotler to the prese...
During interviews, I’m often asked, “What’s the one strategy from Think Like a Rocket Scientist that you personally use most often?” It’s called backcasting. For most of us, planning for the ...
Martin Lindstrom is one of the best branding & culture Expert in the world and listed as NYT Bestselling Author, TIME Magazine 100 most influential people in the world, Thinkers50 t...
Peter Hinssen is an serial entrepreneur, advisor and speaker who gives speeches and writes about corporate innovation, disruption, entrepreneurial leadership, networks, long term thinking and ...
Associate Editor of The Independent Hamish McRae who is considered as one of the most respected financial journalists and commentators in Europe and UK answered questions of Gamze Haklı Geray about...
