David Allison: Exclusive Interview
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David Allison-Exclusive Interview
David Allison: Exclusive Interview

David Allison, Behavioral Scientist and founder of Valuegraphics and author of the book We are All Same Age Now, answers the questions of our speaker Gamze Haklı Geray. In this insightful conversation he explains the difference between valuegraphics, demographics, and psychographics; how organizations should use data to leverage it, why decisions should be based on values, not ages and how much behavioural science can help us to predict the future.

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