Rita McGrath is a professor well known expert on strategy and innovation, especially with a particular emphasis on developing sound strategy in volatile and uncertain environments and the author of many best selling books in the market. In this very interesting video Gamze Haklı Geray talks with Rita Mc Grath about several different issues including paying attention at the edges, to have a prepared mind and picking up weak signals long before other people do, the advantage smaller firms have over larger ones, why she use the term arena instead of industry, and how to clarify the concepts vision, mission, strategy, goals and objectives in millenials minds?
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